058: Stephanie Lindsey and Jessica Nelson of Etch Design Group: Interior Designers to Founders

TECHNOLOGYINTERIOR DESIGNFIRM OWNERS / LEADERS

May 5

Written By Caitlin Brady

On this episode of Architectette, we sit down with Stephanie Lindsey and Jessica Nelson, the dynamic duo behind the Austin-based interior design firm Etch Design Group.

Etch's businesses include residential interior design, styling, interiors-focused AI education, and property management.

After a decade of collaboration and firm leadership, Stephanie and Jessica have built a thriving business where they believe, "Beautifully designed space is an invitation to fully be ourselves and great design brings us an experience of the extraordinary."

We talk about:

- Steph and Jess’ meet-cute! We talk about how they met, the events that led them to start their own firm, and how they balance parenthood, multiple businesses, and work as long-distance business partners

- Company growth and how they have created a leadership structure that fosters autonomy and accountability

- Etch’s preferred AI tools like ChatGPT, Midjourney, custom GPTs and how they are specifically using AI to assist with rendering, HR, and budgeting

- Transforming a passion project into another arm of their business with a podcast and educational services focused on AI for Interiors

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Links:

Connect with Etch Design Group: ⁠https://etchinteriordesign.com/⁠

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